i-lincc is an "On Device Application" that lets you access additional information about any advertisement, broadcast, publication or product.

You might have read an article, seen a billboard or heard an advertisement on the radio or seen it on TV that piqued your interest. By entering the "i-lincc code" displayed, in the application on your mobile phone or sending it to +8831000 by SMS (UK only for now), you’ll get access to the additional information required. This information will either be forwarded to your e-mail address to be read at your leisure or returned to your phone immediately.

To use i-lincc, a once-off registration by text message confirming your e-mail address, or downloading the i-lincc application will be needed. The system works entirely on an opt-in basis, meaning you won’t be spammed with information you did not request. Personal information will not be shared with other parties unless authorised by you.